MAKE AN IMPRESSION
An easy way to make a piece
feel more important is to give
it a wrap. Whether it's a simple
envelope, cellophane, a box
or a rubber band, it transforms
a piece into something more
valuable. It will make the piece feel like a gift as the user needs to to "open
it".
PACKAGING DESIGN
When thinking of packaging
design, don't forget to explore
the different shapes available
for your product. Does it make
sense to have a similar shape
as your competitor or a totally
different one? Packaging shape plays a huge role in attracting consumers to notice
and buy.
BUSINESS CARD DESIGN
When designing business
cards, remember that less is
more, especially because of
their petite size. Only include
vital information to help with
legibility. Don't forget the
back of the card-this is a great billboard style approach to put some "wow" into
your design.
Use this resource focused on graphic design philosophy and practice to better your business' brand messaging success.
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