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Welcome to Design Sense—a resource focusing on graphic design philosophy and practice. Join our SunNews E-Letter to get a new design sense tidbit every month.
WEB DESIGN
On the web, the attention-grabbing function of marketing is inverted. There’s no ‘stop and grab attention’ function of web design. People don’t walk past websites. Websites
 
aren’t presented in between TV shows. Nothing about the website influences their initial decision to go there.
PROBLEM SOLVING
Designers are problem solvers. We solve problems with art, but many times the strategy is more important than the art itself. Design is not just about art or a pretty picture. In great design, this fine line is transparent
 
and the message is delivered successfully.
COMMUNICATION
Graphic design is communication through organized content & visual elements. It’s the job of the designers to put the pieces of the puzzle together the best way possible for the best means of communicating the core messaging. And all the while, making it look good of course!
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