CHALLENGE

BridgeGap is a specialized competitive intelligence consulting company. In a non-visual compelling market, they wanted to stand out and speak to their customers more intimately. They needed a visual brand that communicated trust, experience and personality.

SOLUTION

SunDesign built upon the name of the business by illustrating a bridge for the logo. An arch bridge was chosen for its historic qualities along with its brut strength. As visual anchors throughout the website and other collateral, arch bridge photography was implemented. To help personalize, all content was written with a casual flare to lighten the tone of the heavy subject matter.

RESULT

BridgeGap launched its business with professional marketing collateral that stood out among competitors and helped position them as a leader in the industry.

"I turned to SunDesign because I wanted to work with a designer that could deliver big firm expertise combined with small firm personal service, accessibility and creativity. SunDesign met our cradle-to-grave design needs and exceeded all of my expectations. Most importantly, SunDesign functioned as my partner and really worked with me to achieve BrideGap's branding vision"

-Jim Booth
  Managing Partner
  BridgeGap