TIP #1
Branding can be equated to reputation. It's that gut feeling your customers feel about you. It's an emotion. You have no control over that, you can only influence it.
TIP #2
Your brand should not be about "selling a good cup of coffee, but selling a great coffee experience". That translates to coffee bean quality, using pure water, grounding correctly and brewing at the right temperature. It's finding the science that turns a product into an experience.
TIP #3
The best way to strengthen a brand is introduce a new category, as that puts your brand as the leader of this category. People care more about a new category than a new brand. For example, Swiffer created a new category of floor cleaners and Domino's created a new category of fast pizza delivery and Prince created a new category of oversized racquets.
